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Purity Ring – "Lofticries" (Official Music Video)

A series of characters encounter surreal moments. Directed by AG Rojas Shrines available via itunes: bit.ly —— SUBSCRIBE to Pitchfork.tv: bit.ly —— Follow Pitchfork.tv on Twitter: bit.ly —— For more videos from Pitchfork TV: bit.ly Like Pitchfork on Facebook: www.facebook.com Check out Pitchfork on Tumblr: pitchfork.tumblr.com

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15 Responses to “Purity Ring – “Lofticries” (Official Music Video)”

1. nicoun06 says:

   November 21, 2012 at 2:46 am

   Perfection.

   Reply
2. Jujutear91 says:

   November 21, 2012 at 12:48 pm

   If that’s your interpretation wouldn’t the fourth be conception.

   Reply
3. CalebStiv says:

   November 21, 2012 at 4:23 pm

   Just discovered this band along with SHVRS, and Grimes —— thnx siskarenO!!!

   Reply
4. Average Americans says:

   November 21, 2012 at 6:51 pm

   yeah, you’re right

   Reply
5. Keeley Miller says:

   November 22, 2012 at 2:35 am

   Love. Just love.

   Reply
6. Sham Chohan says:

   November 22, 2012 at 12:00 pm

   WOW!

   Reply
7. Solidsnake856 says:

   November 23, 2012 at 4:46 am

   when i saw the first scene with the girl i was like, NOPE

   Reply
8. schwarzbein says:

   November 23, 2012 at 2:00 pm

   ha, ha me, too. great stuff cheers siskareO

   Reply
9. NadaHollywood says:

   November 23, 2012 at 6:12 pm

   awesomeeeeeeeee

   Reply
10. marce maiwasham says:

    November 23, 2012 at 9:10 pm

    why should people embrace death… its wierd

    Reply
11. mstarburst says:

    November 23, 2012 at 10:31 pm

    Marce maiwasham; its not weird its natural, inevitable intact. Embracing death for what it really is enables you to live:)

    Reply
12. mstarburst says:

    November 23, 2012 at 10:31 pm

    * infact

    Reply
13. Brian DeLaBruere says:

    November 24, 2012 at 3:30 am

    I love when the truck goes by at 2:53. Not sure why.

    Reply
14. totally11267 says:

    November 24, 2012 at 4:34 am

    Before I saw this video, I definitely sensed the disturbing tone to the song. We see the characters walking and behaving normally- just another person you’d pass on the street. But they experience something traumatizing and they behave as if it is the most normal thing in the world. I think it represents desensitization to trauma. They act as if these horrifying images are a part of life when the viewer knows they cause extreme suffering and damage. The people are simply soulless shells.

    Reply
15. MrNED310 says:

    November 25, 2012 at 1:12 am

    Proper tune deserves so much more air time

    Reply